West Virginia Tourism

We spent 4 days exploring West Virginia to capture content for WV Tourism’s #almostheaven fall campaign. The campaign was focused on the southern half of West Virginia’s Waterfall Trail in order to bring awareness to the beauty of this region of West Virginia in the fall.

As part of the campaign, we created 2 Instagram Reels and 1 Carousel, that went live on @_jkrow in partnership with @wvtourism. Combined, the three Instagram posts collected 112,472 impressions, 7,049 likes, 270 comments, 842 shares and were saved 1,213 times.

WV Tourism also licensed a package of high quality photos for digital marketing purposes.